IAP Funnel Analytics Review
Examine purchase funnels, offer timing, and refund clusters so monetization decisions rest on clean event data.
Focus of the review
We reconstruct the path from impression or soft currency prompt through purchase confirmation and refund, using your event exports — not a vendor’s summary dashboard.
Questions this answers
- Where do high-value cohorts abandon before checkout?
- Are refund spikes tied to a specific SKU, locale, or payment method?
- Did a mid-event price change corrupt period comparisons?
Deliverable
A funnel integrity brief with annotated drop-off points, data-quality flags, and a short list of instrumentation fixes your analytics engineer can implement.
Next step
Book a funnel review brief and attach a sample event schema if you have one.
Ready to scope this audit?
Tell us which title, storefronts, and settlement period you need reviewed.
Request a scoped estimate